Today, we have selected top 9 books about marketing and advertising that you should definitely read and used for your business today. Some of these books explain how technology has changes the strategy and tactics of marketing these days and others are timeless observations about human nature, interaction and following group behaviour. See them all below:
- Crossing the Chasm
It is published by Geoffrey Moore and it is all about identifying the differences between innovators and laggards and everything in between when it comes to marketing and advertising industry. This book also focuses on high technology and it gives lessons that draws prospect clients and gives example as well that are very applicable to every industry and business situation.
- The Life of PT Barnum
At first glance you may think that this is some kind of a personal branding kind of book. This one is all about the rage and how the true expert of self promotion was great for any types of industry. It talks about how to manage your business to enhance, build, change and strengthen the public image of the author for over half a century that keeps on forcing the world to take his own terms and it is quite a fascinating stuff.
- Selling the Invisible
If you are into the transformation of marketing and advertising for the past years, this book is a sure fire for your taste. It identifies the most significant economic transformation of the past 50 years that has been change, from manufacturing economy to a service-based one. It also defines the key to making the transition successfully which is the unseen ability to build strong relationships with the people that you work with.
This book is really good for salespeople as it is to marketers. It talks about how your actions and words can profoundly affect the desires and needs of your customers and even to your competitors.
When you read this one, you will learn that by injecting neuroscience into the art of marketing, you will find that it is influenced by mental forces of which we are only vaguely aware of it at all.
- Permission Marketing
For decades marketing pundits thought about marketing in terms of cramming your brand messages down people’s throats. This book by Seth Godin will change your concept about marketing upside down by pointing what are the choices you can do and what messages to choose that you want to hear and enhance more.
- Guerilla Marketing
The book explains why it’s no longer necessary to spend a great deal of money to gain visibility, as long as you’re willing to get creative.
- The Long Tail
By reading this book, you can get the gist of it from the author’s original article and you will be dominated by niche products.
- Extraordinary Popular Delusions and the Madness of Crowds
Lastly, this book will remind you that marketing ultimately means understanding groups of people and how they think even though technology has changed over the decades.
Did I miss any of your favourite marketing and advertising books in the list? Comment it below if you think it should be included in our next topic!